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Advertising Ideas

Discover targeted advertising strategies to grow your pool service business with proven marketing ideas, cost estimates, and ROI calculations.

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Expected ROI
50.0%

Digital Advertising

2 advertising strategies for your budget

Google Ads for Pool Services

Target local searches for "pool cleaning", "pool maintenance", and "pool service"

$300-800/monthMedium1-2 weeks setup

Implementation Steps

  1. 1Set up Google Ads account and billing
  2. 2Create campaigns targeting pool-related keywords
  3. 3Set geographic targeting to your service area
  4. 4Create compelling ad copy with local focus
  5. 5Set up conversion tracking for leads

Pro Tips

  • Use negative keywords to avoid irrelevant clicks
  • Focus on long-tail keywords like "weekly pool cleaning [city]"
  • Run ads during peak pool season for better ROI

Facebook & Instagram Ads

Visual ads showcasing before/after pool cleanings and seasonal promotions

$200-600/monthEasy3-5 days setup

Implementation Steps

  1. 1Create Facebook Business Manager account
  2. 2Set up pixel tracking on your website
  3. 3Create audience targeting homeowners 25-65
  4. 4Design visual ads with before/after photos
  5. 5Launch campaigns with A/B testing

Pro Tips

  • Use video content showing pool transformation
  • Target homeowners in affluent neighborhoods
  • Run seasonal campaigns (spring opening, winter closing)

Ready to Launch Your Campaign?

Start with one or two advertising strategies that fit your budget. Track your results and scale up the most effective campaigns.

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