Price Increase
Toolkit

Dear [Customer Name],

Hope you and your family are doing well! I wanted to reach out personally about an upcoming change to our pool service rates.

You know how much we love taking care of your pool – we've been keeping it sparkling clean and properly balanced for [X years] now. We've actually held our rates steady for quite a while, but unfortunately, everything's gotten more expensive lately. Fuel, chemicals, insurance, equipment – you name it, the costs have gone up significantly over the past couple years.

Starting [Date], we'll need to adjust our weekly service rate from $[Current Rate] to $[New Rate]. I know nobody likes price increases, but this [Percentage]% adjustment helps us keep doing what we do best for you.

This rate helps us continue to:
• Use the best quality chemicals to keep your water crystal clear
• Pay our experienced technicians what they deserve
• Keep our equipment maintained and up-to-date
• Provide the reliable, consistent service you've come to expect

Your pool is in great hands, and we're committed to keeping it that way. We really appreciate your understanding, and if you have any questions or concerns, please don't hesitate to give me a call.

Thanks for being such a great customer!

Best,

[Your Name]
[Your Company Name]
[Phone Number]
[Email]

P.S. We always appreciate referrals to your neighbors – thanks for spreading the word about our service!

Hi [Customer Name],

Hope you're enjoying your pool this season! I need to let you know about a rate adjustment that's coming up.

I'm sure you've noticed how crazy gas prices have gotten lately – they're up about 40% from last year. Pool chemicals have gotten hit even worse, with some of our regular supplies up 35% or more. It's been pretty tough absorbing these costs, but we've reached the point where we need to make an adjustment.

Beginning [Date], our weekly service will go from $[Current Rate] to $[New Rate] per visit. This [Percentage]% increase helps us deal with these rising costs while keeping your service quality exactly where it should be.

Here's what this helps us maintain:
• The premium chemicals your pool needs for perfect water balance
• Regular service visits no matter how far gas prices climb
• Well-maintained equipment and reliable vehicles
• The same weekly consistency you've always counted on

I really hate having to do this, but the alternative would be cutting corners on chemicals or service quality – and that's just not something we'll ever do. Your pool deserves the best, and that's what we're committed to providing.

Give me a call if you want to talk about this. Thanks for understanding!

[Your Name]
[Your Company]
[Phone Number]

Dear [Customer Name],

I wanted to personally update you on an important change that affects our service rates.

Our insurance costs have gone through the roof this year due to new industry requirements and liability regulations. I know it's not the most exciting topic, but proper insurance coverage is absolutely essential – both for protecting your property and making sure our business can keep serving you reliably.

Effective [Date], our service rate will increase from $[Current Rate] to $[New Rate]. This [Percentage]% adjustment directly covers:

• Full liability insurance that protects your property and family
• Bonded technicians you can trust completely 
• Coverage that meets all state requirements and then some
• Business protection that ensures we'll always be here for you
• Workers' comp that protects both our team and you

A lot of pool companies try to cut corners on insurance to keep their prices low, but that's a risk we'd never take with your property. When we're working around your pool, your deck, your equipment – you need to know you're fully protected.

This investment in proper coverage means you never have to worry about what happens if something goes wrong. That peace of mind is worth every penny.

Please call if you have any questions about our coverage or this adjustment.

[Your Name]
[Your Company Name]
[Phone Number]

Hey [Customer Name],

I'm excited to tell you about some improvements we've made, though it does come with a rate adjustment I need to discuss.

We've invested pretty heavily in upgrading our equipment and training over the past few months. New digital testing equipment, better cleaning tools, additional certifications for our team – basically everything we can do to make your service even better than it already is.

Starting [Date], our rate will go from $[Current Rate] to $[New Rate] per visit. This [Percentage]% increase covers our recent investments in:

• Digital water testing equipment that's incredibly precise
• Professional-grade cleaning equipment that works faster and better
• Enhanced training and certifications for our whole team
• Better communication systems so you always know what's happening
• Upgraded trucks with better equipment organization

You're going to notice the difference right away:
- Your water chemistry will be more accurate and consistent
- Pool cleaning will be more thorough with our new equipment
- We'll be able to spot and address issues even faster
- Overall service will be smoother and more reliable

These upgrades represent a real commitment to giving you the absolute best pool service possible. I think you'll love the improvements, and I'm confident they'll make your experience with us even better.

Questions? Just give me a call!

[Your Name]
[Your Company]
[Phone Number]

Hi [Customer Name],

I hope you've been happy with [Technician Name] and the rest of our team! They really are the heart of our business, which brings me to why I'm writing.

Good pool technicians are hard to find and even harder to keep these days. To make sure we retain the experienced professionals you know and trust, we've increased wages and benefits for our team. It's the right thing to do, and it means you'll continue getting consistent service from people who really know what they're doing.

Beginning [Date], our service rate will adjust from $[Current Rate] to $[New Rate]. This [Percentage]% increase helps us:

• Keep the experienced technicians you've gotten to know
• Attract skilled professionals who take pride in their work
• Reduce turnover so you're not constantly meeting new people
• Invest in ongoing training and development
• Stay competitive in today's job market

Here's what this means for you:
- The same familiar faces taking care of your pool
- Consistent service from people who know your preferences
- Professional workmanship from well-trained, well-paid staff
- Reliable service without disruptions from staff changes

In today's market, quality people have lots of options. By taking care of our team, we make sure they stick around to take care of you. [Technician Name] knows your pool inside and out – that kind of continuity is invaluable.

Thanks for understanding this investment in the people who make your service great.

Best regards,

[Your Name]
[Your Company Name]
[Phone Number]

Dear [Customer Name],

I wanted to share some exciting news about our equipment upgrades, along with a rate adjustment that goes with them.

We've completely modernized our equipment with state-of-the-art cleaning systems and testing technology. These aren't just minor upgrades – we're talking about the latest and greatest in pool service equipment that will make a real difference in how we care for your pool.

Our new rate will be $[New Rate] per visit, up from $[Current Rate]. This [Percentage]% increase covers our investment in:

• Advanced cleaning systems that are faster and more thorough
• High-tech water testing equipment with laboratory-level accuracy
• Energy-efficient equipment that's better for the environment
• Modern service vehicles designed specifically for pool equipment
• Digital tools that help us track and improve your pool's health

What you'll notice immediately:
- Cleaner pools with less effort and time required
- More precise chemical balancing every single visit
- Eco-friendly processes that are gentler on your pool and environment
- Consistent results regardless of weather or seasonal conditions
- Better tracking of your pool's long-term health and needs

This new equipment keeps us at the cutting edge of pool service technology. Your pool deserves the best care possible, and now we have the tools to deliver it even better than before.

Feel free to ask about our new equipment next time we're there – we love showing off the new gear!

[Your Name]
[Your Company Name]
[Phone Number]